The service uses your browsing habits to target ads as you surf the internet, just as it would if you were on Facebook. If you aren't a member, the social network can follow your activity through your browsers and deliver ads using its Facebook Audience Network, the company detailed in 2016. That's why you're likely to see ads for sports in your Facebook feed if you've been visiting a lot of sports websites. It collects data allowing advertisers to see what kind of content you're viewing. The social network's Share button is on 275 million web pages. It does this with tools like Facebook Pixel and plugins such as the Share button on pages.
In the latter case, the social network doesn't have the names of individuals but can still customize ads based on browsing. Facebook already monitors online activity, including the browsing habits of members who have logged out or people who don't have accounts.
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